Digital Marketing / Advertising / Online Marketing are one of the most used terms of the profession today. However, it is sadly just a several jargon for most of those who hear it and employ it to convey their thoughts. What exactly is digital marketing and what part of it essential for today’s business person? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing will be just marketing of your product or service onto digital platforms so as maintain onto your loyal consumers as well as increase easy reach to new potential target audience immediately.
That is this task. That is what Online marketing was. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is absolutely. Digital / Internet marketing is really a wider concept along with social media marketing in the sense that, all user generated content platforms are available digitally i.e. via the internet. However, there are other platforms that come under digital marketing except social media marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a associated with developing your website’s content in wherein allows the search engine’s algorithm to crawl and try out your website efficiently. It is a way to get higher rankings their search results on search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every webmaster as it can help stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that have a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple nights. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy within so as to keep reminding them about their visit to your website.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a big digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771